Gamification of Casinos: The Best Option for Operators

8 June 2023

You’ve probably heard of gamification — it is one of the most recent trends in the iGaming sector with a promising future. Gamification is a topic that is regularly discussed with our clients at Live22 and, as a buzzword, is not properly defined because various clients have different opinions.

What Is Gamification?

In essence, gamification aims to bring game-like features to some of the more routine or tedious work-related tasks. Adding game-like components to online casinos (also known as “gamifying it”) makes the games more engaging and rewarding to players.

Gamification has a wide range of applications and can be used in any setting or industry. In addition to many other benefits, it can raise workplace productivity, promote physical activity, increase consumer loyalty and retention, particularly in the case of iGaming and much more.

Quality games with gamification aspects are offered by Live22 to operators, enabling enjoyable gaming experiences. Any online casino operator recognises the value of providing players with distinctive gaming settings and Live22 can do this without altering the game’s mechanics. 

Gamification to Enhance Services

When gamification is done correctly, it can stand out among hundreds of casinos that essentially provide the same games. This also enables operators to provide a holistic gaming environment that attracts repeat customers, which in turn, increases revenue. 

Live22 employs gamification in two important ways while creating casino games for business partners. First, Live22 will develop non-gimmicky gaming content in the iGaming industry. Live22 games are enjoyable to play on their own and the addition of gamification features can compel users to stay in the community. 

Furthermore, all Live22 casino games also have a level of gamification that is suitable for multiple target demographics. To ensure all kinds of players can easily enjoy the games, Live22 adds various layers of gamification components on top of each game. For instance, the more seasoned players have access to exclusive tournaments, while newly joined players can better understand Live22 games through bonus systems and treasure hunts.

Integration Made Easy

The second importance of Live22 gamification application is the ease of integration with existing operators’ games. Live22 provides a management platform with loyalty rewards suitable for third-party integration and clients will be able to update their games easily. Aside from that, Live22 can also provide seamless integration of seasonal and promotional campaigns to attract players.

Compared to online casinos a decade ago, operators nowadays are looking for more games with gamification functions. Live22’s gamification technology is seamlessly integrated into their platforms to stay competitive and popular among online casino operators. As a result, players are motivated to stay on the platform and to keep making deposits.

As mentioned, the major objective of gamification is to improve the user’s experience and immerse them in the game, which adds value to casino operators. Gamification is a fantastic retention and revenue feature for businesses. The best part about gamification is that operators can always discover gamified products that meet their own brand’s requirements. Gamified casinos have practically endless advantages and with a reliable partner like Live22, operators can easily develop games that yield successful results.